Senior Sales Manager

OVERVIEW

The DEV Hotel and Conference Centre is seeking the right person to join our leadership team in this key sales role. Reporting to the General Manager and Regional Director of Sales, the Senior Sales Manager manages reactive and proactive sales efforts for the hotel. Working closely and in collaboration with Conference Services, they have the overall responsibility for achieving booking goals and property revenues. The Senior Sales Manager actively participates in the marketing budget, planning and implementing sales and marketing strategies as well as revenue management process to accomplish organizational goals.

Job Responsibilities:

• As a member of the property management team, the Senior Sales Manager duties will include, but not be limited to the following:
• Provide inspiring leadership and focus for all sales and catering activities and working in collaboration with the Sales and Conference Services team.
• Champion the sales culture within the hotel, among associates and managers.
• Maintain and promote effective and clear communication among co-workers.
• Develop, lead and support sales activities, measure progress, and adjust plans to drive revenues.
• Effectively communicate to operations departments sales activities and initiatives
• Coach and support all associates in the sales process and lead generation
• Engage with Atlific contacts for required sales and marketing initiatives, training, feedback and coaching
• Actively use hotel and sales systems (including Delphi) and ensure all pertinent client communication including proposals, banquet event orders and contracts are documented within the system.
• Focus and adapt activities that will achieve the right business mix and ultimately achieve sales and catering goals.
• Work closely with the revenue management team to maintain a balance between occupancy, mix, and rate to achieve budgeted RevPar. Monitoring competition, as well as supply and demand trends.
• Develop and manage the sales and catering budget, expenses, flow through and recovery to generate maximum returns.
• Develop and implement the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
• Prepare and evaluate monthly reports and set appropriate actions.
• Implement and maintain a strategic sales plan and SMART action plan to generate top line revenues to meet or exceed annual budget expectations.
• Conduct account and market research to develop and implement effective sales strategies for each market segment, to grow market share.
• Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Understand customers, build organizational credibility and develop new revenue sources on an on-going basis.
• Review data benchmarking (STR) report, competitive shopping reports and other resources to maintain an awareness of the hotel’s market position.
• Work with industry tools such as Agency 360 to shift identified market share.
• Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Conduct outside sales calls, direct solicitation and site inspections to build relationships, aggressively target new business, and grow existing accounts.
• Represent the hotel at Atlific events, and sales related activities.
• Attend industry events, educational workshops, trade shows, and company sponsored conferences after hours.
• Participate in industry related clubs, societies, organizations and/or committees which may entail after hour meetings.
• Entertain clients on/off–site; representing the hotel in a professional manner.
• Engage with Atlific National Sales ensuring the hotel complies with sales, catering and marketing programs.
• Assist with various assignments and/or projects as assigned by Management Company.
• Other duties as may be required.

Job Related Skills and Competences:

• Excellent communication skills both verbal and written.
• Highly energetic, assertive self-starter and well-developed sales skills including excellent negotiation, prospecting, presentation, and verbal & written communication skills.
• Strong sales leadership with ability to direct and motivate the team to achieve goals.
• Strong organization skills and detail oriented, commitment to superior customer service.
• Ability to work both independently and in a team environment.
• Strong negotiation and prospecting skills.
• Proven leader who can motivate and lead by example.
• Works well under pressure.
• Bilingual an asset

Employment Requirements:

• Minimum of 4 years’ experience as a Sales Manager in the hospitality industry preferred, with proven track record.
• Post-secondary education (Hospitality Degree) in Sales or equivalent an asset
• Must have established industry contacts and knowledge of marketplace.
• Computer literacy (excel, word, group booking systems, internet, email, Salesforce. Property management systems – group booking platforms).

Qualified and interested candidates should send a cover letter and resume, indicating the position title in the subject line, to Heather Jiujias, Director of Human Resources: hr@devcentre.ca